FIONA JORDAN

Fiona Jordan is a 23-year-old content creator, entrepreneur, and digital storyteller whose journey began in Scranton, Pennsylvania. Today, she’s built a community of more than half a million followers across TikTok, Instagram, YouTube, and Pinterest — but her path started long before the numbers.
 

Fiona attended Penn State University, earning a degree in Communications with a minor in Business, a combination that helped shape her understanding of branding, digital media, and how to authentically connect with an audience.
 

Her entrepreneurial spark lit early. In high school, she launched Fiona’s Fitzz, her online thrift shop dedicated to sustainability, personal style, and curated secondhand finds. The shop quickly grew beyond a school project into a real business that Fiona still operates today, now offering consignments and limited-edition drops.
While in college, Fiona balanced serving jobs with her steadily growing social channels — filming between classes, editing late at night, and building a loyal community one post at a time. Her hard work paid off when she landed her first brand deal with Steve Madden, marking her official entry into the world of professional content creation.

 

Since then, Fiona’s career has skyrocketed. She attends major industry events like Coachella and New York Fashion Week, partners with national brands across fashion, beauty, lifestyle, travel, and hospitality, and creates high-performing content that blends creativity with authenticity. She now does YouTube full-time, producing vlogs, fashion hauls, travel diaries, and lifestyle content for her growing audience.

Beyond her personal platforms, Fiona is passionate about helping others succeed. She has partnered with local businesses throughout the Scranton area, helping run and elevate their social media through strategy, content creation, and community engagement. She’s also used her platform to support fundraisers and charitable initiatives, giving back to the community that helped shape her.

As the oldest of five siblings, Fiona’s drive, leadership, and nurturing energy shine through in the way she builds her brand — grounded, connected, and always evolving. Whether she’s creating a campaign, traveling for content, running her thrift store, or sharing candid moments of her daily life, Fiona’s mission remains the same: to inspire confidence, creativity, and connection.
 

And for her, this is only the beginning.